Tata Steel Ideation Contest

# This post is created as requirement for MIS Course,Autumn Semester,VGSoM Batch of 2014, which will serve as a dual role of entry to the Tata Steel Ideation Contest and Assignment # 4 for the course

#This assignment was solved jointly by Happy Garg (12BM60103) and Shehzad Karkhanawala (12BM60065)

Objective:

Tata Steel is looking for an original idea that will use any aspect of digital technology (cloud, mobile, Android, IoS etc ) to create a application or platform that can be integrated with the strategic management requirements of the company. Since this is an ideation contest, no software need to be built but paper must contain the following sections.

1. Identify a need or a gap in the current management architecture of Tata Steel. Information available in the public domain can be used for this purpose.
2. Propose a solution that will show how the current gap can be closed or narrowed significantly
3. If possible give examples where a similar solution has or is being implemented.
4. List benefits -- economic or otherwise -- that will accrue to the company if it is implemented. Also identify potential problems or difficulties that need to be guarded against.
5. Provide  rough estimate of costs including people costs that the company would have to incur as a one time expense and as a regular expense.

The Solution which was required to be submitted as a presentation is as below:

Tata steel ideation from Happy Garg

Movie Review: Jab Tak Hai Jaan

Rating: 3/5

Needing 4 runs to complete a career average of a perfect 100 in Test Cricket, Don Bradman fell for a duck in his final innings. Eternal romance weaver Late. Yash Chopra Ji's swan song felt the same.

Jab tak hai jaan reeks of old scripts, it’s like a big crossword to locate the references to other Yash Raj movies. It borrows elements from Dil to Pagal Hai in Anushka’s character similar to Karishma Kapoor, the dance sequence Ishq Shava, Silsila in conversations of the two leading ladies, Daag  in the way Katrina comes back into Shahrukh’s life, Kabhi Kabhi and Zindagi na milegi dobara in the way Katrina comes to look for her fugitive mother played by Neetu Singh, the theme of the movie is reminiscent of Veer Zaara in which lovers sacrifice their years for each other’s well being  and the way Katrina doesn’t marry like Preity Zinta’s character in Veer Zaara.

Also one could find tit bits from English movies like Fifty first dates and Eternal sunshine of the spotless mind in this.

The film is based on the threadbare premise of a promise to God which becomes the basis of the entire conflict just like Rab ne bana di jodi where again the almighty played a major role in deciding the fate of love and literally so. The British police allowing a common man to diffuse a bomb while being mute spectators themselves and an accident which happens twice seem unconvincing.

Jab tak hai jaan belongs to Shahrukh Khan who single handedly uplifts the flawed script through his never ending charm, animated emotions and his eyes which speak through unwritten verses. He delivers aces after the other in perfect romanticized resonance in one scene and with a hard to handle stubborn army men in other. The emotions of the unrequited love conveyed by his character of Major Samar Anand are surreal and reminds of his star performance from Devdas. His ability to handle related roles with different emotions and expressions speak volumes about his class.

Brand Shahrukh Khan was build over the years through great scripts like Darr, Bazigar, DDLJ, KKHH, K3G and more, and now filmmakers are using that brand power, charisma and acting genius to steer forward average scripts like RNBDJ, OSO and JTHJ.

The other highlight of the movie is the crackling chemistry between Katrina and Shahrukh, which also marks the first on screen kiss of Shahrukh Khan after 20 years. But, they don’t seem out of place in this movie. Anushka Sharma also does her role of a happy go lucky girl who falls for Major Samar, with utmost élan and confidence. The incredibly tight screenplay of the movie also keeps you engaged throughout the film. Watch for the brilliance of Yash Ji who infests likeableness and his magic touch to the entire film which helps the audience to look beyond the shortcomings here and there.

The songs are melodious and go well with the script but they easily won't be rated among the best works of either Rahman or Gulzar. The cameos of Rishi Kapoor, Anupam Kher, Neetu Singh and Sarika are well put and add dimensions and weight to the storyline and help it move forward.

The use of the title song in the ending credits which was supposed to be shot in Swiss Alps is brilliant and a fitting tribute to the maestro.

Overall, it would be a treat for Shahrukh’s fans, me being one of them, because he can make any ordinary film seem extra ordinary and that’s not just because of his star persona but through his unmatched acting calibre and years of industry experience. At even the age of 46 he gives run for money to the younger generation with his magnetic charisma.

Watch Jab tak hai jaan as a romantic saga without paying much heed to the lapses, you will definitely find it endearing. Think of it as poetry on celluloid allowing for generous bits of poetic freedom.

All about "Purvodaya 2012": Annual business conclave of VGSoM, IIT Kharagpur

When you realize what obstacles really are, you soon realize that you are already empowered enough to get to your dreams, you just have to have an enormous amount of will power. People who make things happen, people who actually make their dreams a reality aren't any better than you, and they just learned how to turn the thoughts and hopes they had into a reality.

It all began with a dream, a vision, which few of the brave hearts of VGSoM had for their college. Days of sweat and storm, opposition from a lot of others still couldn’t undermine their souls and thus was born PURVODAYA. The annual management festival of VGSoM, IIT Kharagpur was incepted this year in November but the seeds of the brilliant idea of having a single business conclave combining the best of “Madison Avenue” and “Saamanjasya” the previous events of VGSoM, were sown much before.

Purvodaya meaning the rise of the East, added another feather in VGSoM’s cap, as the motto of Purvodaya goes Believe, Rise, Achieve. We truly believed, we rose to the occasion and yes we achieved, achievement which goes beyond tangible things but which has lot to do in contributing towards building VGSoM, IIT Kharagpur’s brand as a force to reckon with in the years to come.

Purvodaya comprised of the traditional “Kalaakar Vikas” of VGSoM which had artisans coming from neighboring states to portray their works combined with plethora of events in almost all management domains be it marketing, finance, operations, consulting or entrepreneurship.

Purvodaya began on 2^nd November 2012 with a glistening opening ceremony which had attractions like performance of the Western technology music society. The Director of IIT Kharagpur inaugurated the 2 day affair. After that there was a fun event called Fission for the students in which teams had to multiply Rs.100 to as much as they can in a short span of one hour. The coming two days were packed with events which contributed to the learning and development of not just the participants or organizers but also any person who was even remotely associated with the scheme of things.

In the marketing domain events like Leader’s Challenge which focused on diversification strategy of a product, Beddazled effective use of social media for marketing, Quizzard and Support my school ruled the roost. In finance private equity events Lucri Causa, M&A strategy Synergie and Trading events in form of Bull’s eye were there. Other events Srijan – the B-Plan contest, Goldratts’ cage- operations strategy, Vishleshan-IT Strategy, Ghaasphoos – taking grassroot innovations to a newer level, Shaastharth – Parliamentry debating events were hugely popular. We also had plethora of online events like Wired – promoting a social cause, Shutterbugs – photography contest etc.

In addition to the events there were workshops Anugraha-The entrepreneurship talk, Kaaryashaala– The consulting wokshop and Abhisamaya-The Scope talk.

Purvodaya saw participation from renowned B-Schools of the country like IIMs, IITs, IMT, XIMB and the rest, it was a huge success and reinstated VGSoM, IIT Kharagpur’s image as a leading B-School of the country. Apart from the students, faculties and other people involved in the event a big role for the success of Purvodaya was of the sponsors without whom it could never have reached the scale it did, some of our generous sponsors included State Bank of India, SIDBI, Ministry of Textiles, Tata Steel, Steris, Coca Cola NDTV support my school, Perkins, Rang De, CoolAge, FLIP, The Financial Express and Spykar.

Purvodaya provide the ideal training ground for young managers and future business owners to sharpen their knives, hone their skills and test their wits against their peers before heading out for the actual battle. Apart from the high-intensity clash for supremacy, Purvodaya featured wisdom talks and panel discussions featuring the best from the world of business, eminent academicians and bureaucrats.

The virgin rays of Purvodaya will shine over the eastern skies for times to come and will return next year much bigger and better.